Consumer Insights Associate

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Non-management

FUNCTION: Insights & Foresights

LOCATION: Warsaw, Poland

TYPE OF CONTRACT: Permanent

BENEFITS

• Private Medical Subscription and Life Insurance
• Fitness, Wellness and Mental Health benefits
• Learning & Development programs
• Hybrid work

ROLE POSITIONING AND OBJECTIVES

Your primary focus will be supporting the process of consumer insights and foresights generation. Your impact will be shaped by monitoring market developments and highlighting any new trends or changes; ensuring the integrity of the input & insights for Heated Products and Combustibles research projects; acting as the custodian of insights & foresights plan and process.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Facilitate the understanding of cross-category consumer behaviour and the journey from combustible to new-category products.
• Support in the ongoing development of the Consumer model based on up-to-date assumptions and provide relevant input.
• Ensure the correct application and compliance in accordance with relevant global research guidelines.
• Review & monitor category and/or brand developments (industry-wide) and highlight to the team any changes/ new launch/ new trend etc.

EXPERIENCE, SKILLS, KNOWLEDGE

• Familiarity with consumer research.
• Demonstrated analytical skills (data analysis, connecting the dots).
• Internal tools/software confident user (Nielsen/Kantar Explorer, HIVE, etc.)
• Fluency in English.

BENEFICIAL

• In-depth experience in consumer research project management.
• Power BI skills.
• Previous experience with Statistics.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets.
• Brands sold in over 200 markets, made in 44 factories in 42 countries.
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations.
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner.
• Seal Award winner – one of 50 most sustainable companies.

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference! #LI-GG1