Head of Brand (New Categories)

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL:                 Experienced Professional

FUNCTION:                                Marketing

LOCATION:                                Jakarta, Indonesia

REPORTS TO:                           Head of Marketing Deployment

ROLE POSITIONING AND OBJECTIVES

Improve the potential of the brand portfolio by leading the deployment of brand portfolio strategy to drive the achievement of corporate objectives.

Driving business growth through ongoing performance monitoring of brand deployment & on-ground marketing deployment activities

WHAT YOU WILL BE ACCOUNTABLE FOR

Deploying the Brand portfolio strategy for Indonesia aligned with DRBU Category:

• Define key portfolio priorities and opportunities
• Suggest portfolio solutions and relevant pipeline
• Set brand objectives and targets and select focus brands
• Contribute to the overall Marketing strategy by integrating SPI (Strategy, Planning & Insights) and TMD (Trade, Marketing & Distribution) strategies into the Brand strategy.
• Driven space mapping

Coordinate the development and execution of all annual brand plans, ensuring that:

• Allocation of brand objectives and BSE (Brand Spend Expenditure) are in line with portfolio definitions
• Support programs are defined for each brand together with its role in the portfolio
• Brand activities meet brand portfolio objectives and consumer segments requirements
• Goals and important metrics are set for direct reports and regular monitoring occurs
• On the job mentor
• Crafting hard-working team culture

CRUCIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Desirably Masters / Bachelor’s graduate caliber in Commercial, Marketing, Business Management field.
• At least 6 - 8 years’ of experience in brand management at Manager level (leading a category)
• Experience working with regional teams in multi-national environment is highly preferred.
• Expert in navigating vision & goal setting, possess strong strategic thinking, able to adapt to changing landscapes and practices effective communication at all times.
• Brand Portfolio performance and sustainability.
• Brands performance in targeted segments.
• Implementation of agreed brand activities.
• Overall sales volume & overall market share
• Brand portfolio financials.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!