Trade Marketing - Route to Market Executive

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

The job holder will be responsible for developing and driving effective distribution strategies to ensure field force activities success across key sales channels in the most efficient and effective way. The role will work closely with sales & marketing teams to ensure that our RTM is optimized, cost-efficient, and aligned with the company's overall business objectives.

Your key responsibilities will include:

• Channel Strategy Development: contribute to design and implement effective strategies for each distribution channel (KA, retailers, etc.).
• Lead Route To Market Projects: implementation and optimization of Field Force territories, cluster classification recommendation and post implementation analysis while keeping a smart resource allocation mindset.
• Trade Coverage Plan Development: track, manage, recommendation, analyse and support for FF coverage, call rate and time per visit. Find opportunities in the current TCP and perform a proper solution, ensure the proper level of workload of the field force (saturation level for TCP perspective)
• Cross-functional Collaboration: Collaborate with sales and marketing teams to assure all activities (product launches, promotions) are performed with excellence across distribution channels while
• Participate in field force strategy planning to improve the efficiency across various distribution channels.

What are we looking for?

• Proven experience (3+ years) in route to market, trade marketing departments or a related role within a multinational or FMCG environment.
• Strong analytical background with excellent numerical skills and the ability to extract meaningful insights from complex data sets.
• Ability to think strategically, analyze long-term goals, and develop effective plans to drive business success.
• Proficiency in MS Office and experience with data analysis tools, especially Excel, PowerPoint, Power Bi (or similar)
• Excellent communication, and negotiation skills.
• Ability to collaborate with cross-functional teams and get results.
• Proactive attitude and Problem solving skills
• Leadership capabilities and a forward-thinking strategic approach.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.