BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American TobaccoUK has an exciting opportunity for a Consumer Activation Deployment Executive – Retail in London, Chiswick
The role is responsible for showcasing our market leading brands in retail, building belief in our mission to offer the best nicotine products to consumers all over the UK.
The job holder will be responsible for the management of the design, development, production and delivery of relevant marketing campaigns & product launches through Point of Sale Materials (POSM) in all retail channels.
Traditional retail is the biggest distribution channel for New Categories in the UK and the biggest source for consumer acquisition. The CX Executive will need to understand the retail channels to be an integral part of creating the best-in-class executions.
Your key responsibilities will include:
- Utilize brand toolkits and work closely with trade and planning teams to develop, produce and deploy POSM packs into retail stores, to effectively promote brand campaigns, new product launches and “always on” messages.
- Liaise with Trade Planning, Key Account teams and account media agencies to develop impactful KA media plans, ensuring the business’s strategic requirements and budget allocations are properly met
- Management of the planning, alignment, booking and execution of all KA Media across organized retail channels.
- Owning the KPI reporting per channel and producing valuable evaluations of all campaign deployments, to recommend improvements for future activities.
- Effectively collaborate with internal and external partners to achieve common goals across all artwork and POSM production requirements
- Produce detailed agency briefings and monitor external agencies to ensure the production of artworks or printed assets are of a high quality, as per brand guidelines and meet the agreed costs and timelines.
- Understand the brand strategies and consumer behavior studies, in order to produce the most effective POSM or KA media campaigns for the right consumer, in the right place, at the right time.
- Plan, track and manage the assigned marketing budgets.
What are we looking for?
- Bachelor’s Degree
- Minimum 2-3 years of relevant marketing/ trade experience within UK, understanding the trade universe
- Activation experience in similar companies will be beneficial
- Proven track record on achieving KPIs and managing projects, delivering on time and in full
- Strong Microsoft Office suite skills, notably PowerPoint & Excel
- Strong communication skills with ability to converse at multiple seniority levels
- Project management experience
- Willingness and ability to learn fast
- Able to work independently
- Attention to detail, analytical and able to see bigger picture
- Outstanding interpersonal and communication skills
- Excellent attention to detail, with ability to multi-task and manage multiple projects at the same time
- Work well under pressure and to tight deadlines
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.