GTR Account Manager, Greater China Area

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

We seek an Account Manager to drive sales, market share, and revenue growth in the Global Travel Retail (GTR) sector, specifically focusing on Greater China Area. This role focuses on managing key accounts, fostering strong customer relationships, and optimizing business performance across the coverage markets.

Markets: China, Hong Kong, Taiwan

Key Accounts: 7 major customers

Reports: 5 direct reports (4 in China, 1 in Taiwan)

Your key responsibilities will include:

Operational/Professional/Business

• Manage responsible key accounts end to end operation and deliver volume, market share, and profit as per expectations.
• Building and developing customer relationships. Establish relationships with key staffs and board level of customers.
• Lead account strategy & work with account executive & activation team to develop specific account business plans.
• Commercial agreement negotiations for responsible key accounts and ensure BAT investments are applied in a balanced manner based on TCI principles to ensuring BAT’s fair share of net available.
• Increase legitimate volume and value potential of BAT brands in travel retail channels (border shops, diplomatic outlets, ferries, airlines).
• Explore all responsible growth opportunities in coverage markets with key focus on Global Drive Brands and Next Generation Products.
• Confer with customers and airport authorities to stay abreast of airport developments; evaluate potential opportunities and act to exploit these.
• Identify and drive efficiency improvement of account business model.
• Conduct consistent key accounts business reviews.
• Drive analysis of responsible markets and accounts.

Management, Leadership & Relationships

• Provide development and coaching to direct reports, ensure progression within the organisation.
• Closely work with activation team in development of activation strategy and implementation to ensure delivery.
• Drive understanding, two-way communication, and consensus of travel retail account strategies with relevant internal business collaborators..
• Collaborate closely with GTR cross functional team members to optimize business performance.
• Ensure GTR governance and policies obligations are met.

What are we looking for?

• Strong trade marketing exposure in a managerial position within a multinational company (preferably in key account management and in the Global Travel Retail / FMCG segment)
• Strong people soft skills and ability to influence relevant collaborators.
• Ability to operate independently with a focus on delivering results
• Proven Business and Financial Competence.
• Capability & experience for Route to Market planning and review.
• Marketing knowledge – formal qualification desirable with comprehensive understanding of all elements of the marketing mix
• Demonstrated analytical, interpersonal, communication (oral and written), negotiation and planning skills
• Working knowledge of all inter-related company functions including Supply Chain, Marketing Finance, IT, Customer Service, Legal, HR and the management of agencies.
• Ability to analyse problem and recommend solutions and drive action plans within organisational policy
• Written and spoken fluency in English, Mandarin & Cantonese is must.
• Willingness to travel (up to 35% of FTE annually)
• Wholistic of understanding of nicotine sector regulation, tax & excise, and custom related regulation and its relationship with responsible markets.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.