Trade Marketing Representative

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

SENIORITY LEVEL: Non-management

FUNCTION: Marketing

LOCATION: Qatar

ROLE POSITIONING AND OBJECTIVES.

This role is part of Marketing function and is responsible to execute the country operational plan within their assigned territories to deliver trade marketing, distribution, and brand objectives within trade channels and key accounts through application of BAT best practices.

.

                Reports to: Market Manager

                Geographic Scope: Qatar

WHAT YOU WILL BE ACCOUNTABLE FOR

• Constantly evaluate assigned territory to identify and maximize all business opportunities
• Ensure the effective implementation of all trade marketing activities, focusing on building strong relationships within the trade marketing universe
• Provide timely and accurate reports on trade marketing activities, competitor reports, and market conditions
• Establish excellent working relationship with partners to gain their support in maximizing product volume and in store presence
• Recommend trade initiates that will help bolster market performance and brand building
• Implement and evaluate trade incentive that drive visibility and awareness of key brands within agreed budgets
• Engage and collaborate with the distributor sales force to ensure optimal distribution, availability and freshness
• Guide and support to maintain high standards for in-store displays and ensure adherence to agreed planograms
• Formulate, negotiate and execute business development agreements with key retailers and accounts maintaining strong relationships
• Optimize trade spending to ensure cost effective marketing initiatives
• Proactively resolve any trade or market challenges that arise, ensuring smooth execution of marketing plans
• Monitor and control deployment of market initiatives and project to ensure alignment with strategic goals

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Education: Minimum bachelor’s degree in business, marketing or relevant field
• Experience: 1-2 years’ experience as trade marketing, sales or trade marketing role within the FMCG industry, with a focus on managing relationships and executing trade initiatives
• Relationship Management: Proven ability to build and maintain strong relationship with trade partners, distributors and key accounts
• Negotiation Skills: Strong Negotiation abilities, with experience in formulating and executing agreements that benefit both the business and trade partners
• Problem Solving: Demonstrated ability to resolve market and trade related issues swiftly and effectively with a proactive and solution – oriented approach
• Initiative Development: Experience in designing and implementing trade programs that increase brand visibility and drive sales
• Communication: Excellent verbal and written communication skills with the ability to influence key stakeholders effectively
• Proficient in MS office applications Excel, PowerPoint for analysis, reporting and presentations
• Well-organized with excellent time management skills, capable of managing multiple priorities in a fast-paced environment.
• Ability to work independently with minimal supervision while staying focused on achieving objectives

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.