Trade Marketing Executive

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

This role supports the implementation of the overall Business Strategy through the most effective and efficient utilization of budgets, Trade Market and Distribution (TM&D) systems and workforce in order to achieve the Trade Marketing objectives, as outlined in the monthly cycle and demand plans and to implement activities informed by the overall Trade Marketing (TM) Plan in order to support the achievement of the respective Brands, Volume, Price, Profit and Market share objectives of the company.

Your key responsibilities will include:

• Develop and implement a territory Trade Marketing Plan which meets the objectives of the National Trade Marketing Plan in the areas of brand, volume, merchandising and promotion.
• Drive and develop monthly initiatives to support monthly In Market Sales Volume achievement for area under management.
• Ensure that the territory distribution objectives of company brands are achieved in all outlets, including those which are not visited, by trade channel and outlet type in order that availability is improved in line with brand strategies and the needs of the market.
• Provide Trade Marketing information and reports (daily/weekly) related to performance and accounts to ensure that the Head of Trade is always informed.
• To classify and reclassify new and existing outlets (consumer profile), to reflect the current purchasing habits and strategic positioning of the outlets, and to secure opportunities through the development and implementation of channel specific cycle objectives.

What are we looking for?

• At least Bachelor´s Degree in Business Administration, Marketing, Management or related fields.
• 1-2 years of experience working in the trade, preferably with another FMCG company and must be 18 years or older.
• Valid General Driver´s Licence with at least 2 years’ driving experience
• Analytical & Numerical skills - Ability to analyze problems, recommend solutions and action plans within organizational policy.
• Negotiation & Planning skills with 90% of time in field/Trade executions.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

#LI-AA2